press here

Please contact us to schedule an interview or for more information.

Jefferson McCarley

1.415.606.3874

 

photographs

Photos will be available in the Spring of '08.

 

bullet points

  • Burning Man inspired the owners (best friends for 17 years) to take action and build the restaurant of their dreams.

  • V was able to reduce the amount of start up capitol needed by utilizing bartered services, and recycled and donated materials.

  • Nearly everything is (the color) green.  We will have spent 2 years scouting thrift stores, Craigslist, and garage sales; collecting used green plates, green coffee mugs, green bowls, green glasses - everything we'll need to operate a busy restaurant.

  • Nearly Everything is (environmentally responsibly) green. Every time we make a decision, we ask ourselves Is this the most environmentally responsible thing we can do?  Is the coffee "shade grown?" What is the percentage of post consumer recycled paper in the toilet paper?  Are the light fixtures energy efficient?  Were pesticides used in growing these tomatoes?

  • V plays only music performed by vegetarian artists.

  • V has the only sommelier in the world with a Mohawk.