our vision

The V Vision was born during AIDS/LifeCycle4, a fundraising bike ride from San Francisco to Los Angeles.  After a few months of researching, soul searching, and marinating, Emo Etheridge and Jefferson McCarley made the decision to move forward while attending the Burning Man festival in September of 2005.

Since that moment, they have been working non-stop to create a environmentally responsible, fun, funky, sexy place to relish unforgettable ethical food.

To accomplish this, Emo & Jefferson

created a simple 4 point strategy;

 

1  It IS Easy Being Green

All of our dishes, tables, chairs, glassware - just about everything in the whole restaurant has been recycled, reused, or repurposed.  Most of it came from craigslist, thrift stores, and garage sales.  And to make things interesting, everything we have collected is GREEN.  Literally.

V is a business that has taken every possible step to minimize our environmental impact on the planet.  And we've done it with style.

2  V is for Vittles

We are cooking up hot, hearty, memorable, creative and satiating meals that are good for your body, good for your soul, and good for the planet.  Because our menu changes daily, you can return again and again for a fresh new culinary adventure on each visit.

3  Easy In & Out

At the end of a long hard day, the last thing you want to do is try to navigate a 20 page menu and wait 15 minutes for your check to arrive.  We're gonna make things really simple. 

We'll feature 3 - 5 daily specials. You pay at the counter (no awkward tip jars here). And we'll call your name when your food is ready.

4  The V Vibe

V is the kind of place that locals bring their out-of-town guests to give them "the San Francisco experience." It's a bustling place with fun music - sometimes live.  It smells good and it looks good.  This is the kind of place where you'll see Sisters of Perpetual Indulgence, politicians, artists, performers, hipsters & hippies of all ages.  Welcome home.